Stray sales estimate
Stray is an adventure game by BlueTwelve Studio, released on Steam on July 19, 2022 at $29.99. It has 159,142 Steam reviews (Overwhelmingly Positive, 97% positive). Markan estimates it has sold between 3.2M and 8.8M copies on Steam, for $33 million to $91 million in net revenue.
Estimated lifetime sales and revenue
| Low | Medium | High | |
|---|---|---|---|
| Copies sold | 3,182,840 | 6,047,396 | 8,752,810 |
| Net revenue (USD) | $33,194,865 | $63,070,243 | $91,285,877 |
Steam doesn't publish sales. These estimates multiply the number of reviews by a factor that depends on the release year (the Boxleiter method). Net revenue is what's left of list price × sales after refunds, regional pricing, discounts, sales tax and Steam's 30% cut, before any publisher's share. Treat them as a ballpark for comparing games, not as reported figures.
Steam facts
| Developer | BlueTwelve Studio |
|---|---|
| Publisher | Annapurna Interactive |
| Release date | July 19, 2022 |
| Price | $29.99 (US list price) |
| Reviews | 159,142 · Overwhelmingly Positive · 97% positive |
| Genres | Adventure, Indie |
| Platforms | Windows, macOS |
| Links | Steam store page · Website |
Lost, alone and separated from family, a stray cat must untangle an ancient mystery to escape a long-forgotten cybercity and find their way home.From the Steam store page
Games like Stray
Steam games that share the most distinctive tags with Stray, with their own sales estimates.
-
CAT Interstellar 2017 · $9.99 · 697 reviews
· ~37k sold -
Horizon Zero Dawn™ Complete Edition 2020 · Free · 95,911 reviews
· ~3.6M players -
Detroit: Become Human 2020 · $39.99 · 232,617 reviews
· ~8.8M sold -
Ereban: Shadow Legacy 2024 · $19.99 · 276 reviews
· ~10k sold -
State of Mind 2018 · $19.99 · 1,559 reviews
· ~67k sold -
Deus Ex: Mankind Divided 2016 · $29.99 · 30,844 reviews
· ~1.9M sold -
Cargo Hunters 2026 · $19.99 · 589 reviews
· ~22k sold -
BROK - Natal Tail, A New Christmas 2024 · Free · 134 reviews
· ~5k players
Compare Stray with your own game
Markan is a free add-in for Google Sheets and Excel that turns games like these into a market analysis: your reference games, their sales and revenue estimates, and a projection for your own game. Install it, then paste this line into its search box to start with Stray and the games above:
Steam IDs: 1332010, 384740, 1151640, 1222140, 1671360, 437630, 337000, 4197990Or ask your AI assistant: Markan's data is also available to Claude, ChatGPT, Cursor and others through MCP.
Data from Steam, last updated by Markan on 2026-11-13.
